LIMITATIONS OF E-COMMERCE IN THE INDIAN CONTEXT

India is advancing towards the information and technology revolution and as a result, the E-commerce industry is pacing up at a fast rate. Renowned companies are establishing their markets online to capture the attention of people who are available on the worldwide web. However, the truth is that E-commerce in India is still miles away from becoming the most adopted medium for communication and transaction. Here in this blog, we explain to you the reasons why we believe so. 

  1. Connectivity and Internet Bandwidth: India is still developing and a major chunk of people belong to rural areas where the internet is still far from becoming a reality. The masses that can be reached by electronic mediums are limited and hence, connectivity is a major issue.
  2. The taboo of information sharing: People in India are very much concerned about their privacy. Sharing details like name, phone number or even e-mail address seem like privacy entrenchment to them. In an environment where people are too concerned to safeguard their personal details, e-commerce cannot bloom.
  3. Conventional Habits: Buyers in the Indian context are very much committed to their habitual nature of checking and buying things after carefully using them and knowing about them personally through the store. Therefore, it is a tough task to break their conventional habits and make them vulnerable to the joy of e-commerce. 
  4. Inadequate Knowledge: According to a government survey, 67% of internet users are under the age of 35. The inadequacy of knowledge at all age levels acts as a barrier to the overall adoption of E-commerce.
  5. Non-availability of skilled personals: E-commerce is a comparatively newer subject and therefore, not every e-commerce operator knows strategies to engage with the customers. Therefore, the spread remains limited.
  6. The cost involved: Though businesses are establishing themselves online but aren’t keeping up with the maintenance owing to the costs involved. E-commerce is still seen as a costly medium by the Indian audience.
  7. Poor Logistics: India is still lagging behind when it comes to good logistics and management. People are not able to build their trust in the e-commerce industry for the same reason. The unnecessary delay in processing requests and the lead time of fulfilling the demand is hated by the Indian consumer.

Despite mentioning the disadvantages, one cannot deny the fact that e-commerce is penetrating fast into the Indian consumer market. The potential of this resource needs to be tapped at the right place and time and in the right manner to gain the advantage of outcomes. 

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