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D2C growth agency · New Delhi · Since 2019

We grow (Meta, Google Ads, Reels, SEO) D2C brands from the first click (Shopify, Websites, Checkout) to checkout (Shopify, Websites, Checkout) to checkout and and every (WhatsApp, Automation, Email) repeat order

Ads, Shopify, checkout, repeat orders and search, run by one team in New Delhi. No hand-offs between agencies, so every rupee you spend has somewhere to land.

Get a free growth auditSee our work

A brand tells us: Our ads get clicks, but not many sales.

Performance marketing

  • Account structure and launch
  • Weekly creative testing
  • Meta CAPI and Google enhanced conversions
  • Budget pacing against margin, not just ROAS
How we run ads →

Trusted by 40+ D2C brands and growing businesses

  • Kayapalat
  • Arihant Biocare
  • Skin Care & Cure
  • Packers Baba
  • Prizam Alliance
  • Cubby Tales
  • Blue Arzava
  • SMO
Who we are

We don’t do marketing. We grow D2C brands: the ad they stop on, the store they buy from, the checkout, the second order and the search result that brings the next customer.

Most D2C brands don’t have an ad problem. They have a funnel problem:

  • Tracking that can’t see your sales

    When the purchase never reaches Meta, your ads learn from the wrong people. We send every order back through CAPI.

  • A store that leaks on a budget phone

    Most buyers shop on a budget Android over patchy 4G. We build and tune your Shopify store to load fast there first.

  • COD orders that come back

    An unconfirmed COD order often turns into an RTO. We confirm it on WhatsApp and offer UPI before the parcel ships.

  • Since 20197 yrsgrowing D2C brands from New Delhi, for brands across India
    What one team runs for you
    • AdsMeta and Google
    • Shopify storeBuilt and kept fast
    • Checkout and CODFewer RTOs
    • Repeat ordersWhatsApp and email
    • SearchGoogle and AI answers
  • Brands served40+founder-led D2C brands, from pre-launch to ₹10 Cr a year
    A few of the brands
    • MongasEthnic and wedding wear
    • YohoComfort footwear
    • IFFCOAgriculture cooperative
    • Peps Dream DécorHome and bedding
    • GLHC AyurvedaAyurvedic healthcare
    • S G FreightFreight and logistics
  • Retention95%of brands that start with us are still with us after two years
    Why brands stay

    One team owns the ads, the store, the checkout and the repeat orders, so nothing falls between agencies.

    19 of every 20 brands are still with us after two years.

  • Client rating4.9/5average rating from the brands we work with
    Rated by the brands we work with

    An average of 4.9 out of 5. See what we would fix first in your store.

    Get a free growth audit

We fix all of it, as one team.

How we work
What we do · 7 services

Every service a D2C brand needs, run by one team

Pick one, or hand us the whole funnel. Every team sits in the same building and works to the same numbers, so your ads, store and repeat orders pull in one direction.

All services

Meta & Google ads, Shopify stores, COD to prepaid, Repeat orders, SEO & AI search

[ the brands ]

Brands we’ve grown, one by one

Your brand could be row 20.

It starts with a free growth audit: we check your ads, store, checkout and repeat orders, and show you the biggest leak first.

Book my free audit
[ how we work ]

What happens when you come to us

Every engagement starts the same way, so you know exactly what happens and when.

Book my free audit
You come to us. First, we look.

A 15-point check of your store, tracking, ads and retention. You see every leak before you commit to anything.

Book my free audit
[ why brands stay ]

Brands don’t leave a team that grows them

95%

of the brands that start with us are still with us two years later. Founder-led D2C brands on Shopify, from pre-launch to ₹10 Cr a year.

D2C brands
40+
growing since
2019
client rating
4.9/5
Start with an audit
[ what the people we grow with say ]
  • FéraFiveClient
    “We started from zero: no store, no customers. Pixel Caption built the Shopify store, set up tracking before we spent a rupee on ads, and had WhatsApp and email ready for repeat orders. We went from ₹0 to ₹5 lakh in revenue in our first two months.”
  • Prateek SinghalCo-founder, Yoho
    “Pixel Caption works like our own growth team. Ads, the Shopify store and checkout are planned together, so a change in one doesn’t break another. They talk in COD, RTO and AOV, not jargon.”
  • G. Shankar RammManaging Director and co-founder, Peps
    “What we value most is that one team looks at the whole funnel. We get a clear plan, regular reporting and people who reply when we need them.”
  • HimanshuCo-founder, Leather Shop Factory
    “They started with a full SEO audit of our site and gave us an honest baseline: a site health score of 64 out of 100, and a clear list of what to fix first. No vague promises, just the work in order.”
  • S G FreightClient
    “Our services are complex: air, sea, customs and warehousing. Pixel Caption turned them into one clear website, with a simple route to an enquiry for each service, and it reads well on a phone.”
  • Pillow FightsClient
    “We wanted customers to build their own bundles inside our Shopify store. Pixel Caption built the bundle builder for us, and it works the way our customers shop.”
  • Ahmad HushshamCo-founder, Yoho
    “Fast, practical and honest about what will work for a D2C brand in India. They test, keep what works and tell us what they cut.”
  • IFFCOClient
    “A dependable team that understands both the brand and the numbers behind it.”
  • BadaBusiness LucknowClient
    “Clear communication, quick turnarounds and campaigns built around what we actually need.”
  • MongasClient
    “They understood our customers and our Shopify store from day one, and they keep improving both.”
[ the work ]

Selected work, case by case

See every case studyAll work

Who we work with

Founder-led D2C brands selling online in India, from brands still preparing to launch to brands doing ₹10 Cr a year. Most run on Shopify; many also sell on marketplaces.

  • Beauty & skincare
  • Home & decor
  • Fashion
  • Leather goods
  • Lifestyle
  • New launches

Questions

A 15-point review of your store, tracking, ads and retention, with the leaks ranked by impact and what we would fix first. It is yours to keep, whether or not we work together.

Project pricing for one-off builds, a monthly retainer for ongoing growth work, and in select cases a base fee plus a share of results. We recommend one after the audit.

No. Ad spend is billed by Meta, Google and other platforms directly to your account. Our fee is separate, so you always see exactly where the money goes.

Most of our brands use Shopify, but we also build custom websites, WordPress and Wix sites, and work with marketplace sellers on Amazon, Flipkart and Myntra.

A dedicated team covering ads, store, creative and retention, with one point of contact for updates. You are never waiting on a single person.

From our blog

[ one team, the whole funnel ]

Your competitors buy ads. You’ll own the whole funnel.

Chitty, the Pixel Caption mascot, sitting on a parcel ready to ship

From the first click to the fiftieth order, run by one team in New Delhi. It starts with a free growth audit.

Get a free growth audit

Tell us about your brand

Hi Pixel Caption, I’m from . We sell on and do about a month. What we need most is . You can reach me at or on .
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