As you are an online seller, you know that in eCommerce product photos are mandatory. But do you know why images are important? What is the role of photographs in eCommerce? How it can impact your sales and brand value?

In this blog, we will tell you the importance of product photography in the eCommerce industry.

Customers buy what they see: With day by day, online selling is growing vast. But there is a restriction in online shopping that customers can't feel your product quality. They will not aware that how expensive raw materials you are using. They only depend on your product images. So, if you provide premium images with the right information, then you can attract your customer. Or they will make a purchase.

Easy to remember: Studies show that people remember 80% of what they see and 20% of what they read. That means if you can show, what your customer wants to see then there is a chance that your customer will remember your brand name for a long time. It also helps you to increase your brand value.

Short time to engage customers: In eCommerce, there is a very short time to engage customers on your product page. Customers always take few seconds to decide they purchase or not. Obviously, they follow few steps.

1. They see images first
2. Then see the price (If they don’t like the images then they just scroll up and you will lose a customer)
3. If the price is within their budget, then they will visit the product page and read the product title, description at the last product review.

Help to grow social media: As an online seller our goal is "more return with low expense". But we invest a large amount in social media marketing. Which always affect our selling price and profit margin. If you post high-quality and attractive images on your social media account, its help you to get an organic and real audience. Which is profitable for you.

So, now you understand that product image plays a big role to convert sales. Remember, images can tell your entire story in a few seconds. Which a human can't.

Solution: As we mean Pixel Caption is a team of creative minds and helping online sellers since 2015, we want to share our experience to improve your photography section and grow your sales.

1. Unique angles: Make your brands different from your competitors by clicking unique angles. (If you are selling on an e-commerce marketplace like Amazon, Flipkart, Myntra. Ajio etc, obviously you need to follow marketplace guidelines.)
2. High-quality images: High-quality images means not only increasing image size. It's important but also you need to put proper lighting. So that it shows the actual quality and colour. Remember photography is all about the lighting.
3. Lifestyle images: Always try to provide a lifestyle image so that your customer can understand the uses of your products.
4. Images with dimensions: When it’s come to digitally, it’s hard to understand the actual size of your product. Which can create confusion for your customer. So, always provide an image with proper dimensions.
5. Product video: 2021 is an evolution of videos in every market. Some of the eCommerce marketplaces are allowing videos for products. Videos will help to understand your product feature. So, if your marketplaces are allowing you to upload product videos, then don't miss it.

At last, we want to update you that, after the pandemic COVID 19 period, the e-commerce market grows more than 17%. Not only buyers but sellers also. That means competition is high. So, if you want to grow, you have to show.

If you need our help, please call on +919311256304 or mail us at support@pixelcaption.com