Draft layout. The story below is written from what we have approved so far; details are to be confirmed with S G Freight before this page goes live.
S G Freight, complex logistics made clear online
4core freight services given a clear route to enquiry
- Client
- S G Freight
- Category
- Freight and logistics
- What we ran
- Website strategy, copy, design and development
- Scope
- Corporate website and service pages
Turn a wide logistics offer into a website buyers could scan quickly
S G Freight handles shipments across air, sea, customs and warehousing. The website needed to explain that range without asking a prospect to decode logistics language.
The job was to give each service a clear place, establish credibility early and make it easy for a business to find the right route and enquire.
Structure, copy and code around the way customers choose freight
We treated the website as a working sales tool: clear service routes, useful detail and a visible next step on every important page.
Map the service routes
Air freight, sea freight, customs clearance and warehousing became four clear paths, with related capabilities grouped underneath instead of competing on one page.
Write for the person booking the shipment
We shaped the copy around what a business needs to know: the mode, the movement, the support around it and how to start an enquiry.
Design and build mobile first
Service pages, credibility points and contact details were arranged to stay readable on a phone, where a quick logistics search often begins.
Add search foundations
Page titles, descriptions, headings and service-specific URLs gave each part of the offer a clear subject for people and search engines.
Four core services, one clear route to enquiry
The website brings air freight, sea freight, customs clearance and warehousing into one consistent structure. Visitors can understand the offer, move to the right service and contact the team without searching through the site.
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We organise the offer, write the copy and build the pages so customers know where to go next.